can someone please answer my question ?
Tesco is a global grocery and general merchandise retailerheadquartered in Cheshunt, United Kingdom. It is the third-largestretailer in the world measured by revenues (after Wal-Mart andCarrefour) and the second-largest measured by profits Tesco House,head office in Cheshunt, Hertfordshire. (after Wal-Mart). It hasstores in 14 countries across Asia, Europe and North America and isthe grocery market leader in the UK (where it has a market share ofaround 30%), Malaysia, the Republic of Ireland and Thailand. Tescoopened its first store in Malaysia in May 2002 with the opening ofits first hypermarket in Puchong, Selangor. Tesco Malaysiacurrently operates 49 Tesco and Tesco Extra stores.
Assume the role of a management consultant reporting to the CEOand Board of Directors at TESCO Malaysia, prepare a report based onthe following questions below. In your report, address thefollowing points:
- Define the current strategic problems and opportunities facedby TESCO in Malaysia or in selected branches in Malaysia.
- Analyze TESCO’s marketing and innovation strategytransformation designed to position the company on the cutting edgeof consumer trends.
- Evaluate TESCO’s strategy of developing healthy lifestyle or gogreen concept in Malaysia.
- Compare and contrast the performance of TESCO with the nearestcompetitor of a kind in Malaysia.
- Provide recommendations to management of TESCO on ways toimprove strategically in Malaysia.
