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CASE 03: Identifying Benefits and Features Let's Analyze the Product Design of a Cup of Noodles Here is a cup of instant noodles that is commonly available in supermarkets and other convenience retailers. Let's review some aspects of the packaging of the product: the external packaging itself is designed as a cup that can be eaten out of directly there is a serving suggestion shown on the packaging of the cup, suggesting additional food items that can enhance the product into a meal there is a lid at the top, which is reseatable, and contains small drainage holes - 50 after the cup has been filled with hot water and have softened the noodles, it can be easily drained Inside the cup/packaging. Of course there are the noodles, as well as a fold-able plastic fork. In addition, there are five flavor satchels, which the consumer can use to add or not depending upon their taste preference Questions 1. Describe this product in terms of its three levels of product core valueeed, actual product, and augmented product 2. Profile the type of consumers who would be the main target market/s for this product? 3. List the possible direct and indirect competitors for this product. 4. Based on your knowledge of competing brands, how has this product been differentiated in the market? 5. Finally, list the product's features and then identify what benefits that they provide to the customer

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