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C) Undifferentiated D) Concentrated E) Individualized 57. A company that focuses on only a single market segment has a'an marketing strategy B) Differentiated C) Undifferentiated D) Individualized 58. Ford Motor Company places an ermphasis on quality in their advertising: by doing so, they arethein brand or produc. A) Channeling B) vlicromarketing C) pushing D) positioning 59.When Nyquil advertises its product as the 'night time coughing, sniffling, sneezing so you can get some rest its brand of cold medicine. A) Positioning C) Channeling E) Pushing 60. A company's marketing mix consists of all of the following EXCEPT A) Promotion B) Place C) product E) price 61. The bundle of value offered for the purpose of satisfying a want or need in a marksting exchange is krnown as aan A) Promotion B) Util ity C) product D) demand 62. Decislons on where ta have your product available for purchase by the customer would fall under the marketing mix element krnowni a5 A) Price B) Promoticn C) Product D) Place 63. Systems for moving goods and services from the producer to the customer are known as marketing on channels A) transportation B) distribution C) promotional E) marketing 54 would include the functions of informing, persuading and reminding consumers about your company's products. D Promotion E) Difterentiation

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