Business Statistics Data Analysis for Managers making decisions You manage a line of consumer products and want...

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Business Statistics
Data Analysis for Managers making decisions
You manage a line of consumer products and want to change yourmarketing campaign. You decide that you want to test a new campaignagainst the existing one to see if the new one is any better. Howwould you design the test? What sort of data would you collect?Would you be using a dependent or independent variable? Would youuse a simple regression analysis or a multiple regression analysis?Justify your answer

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The problem discussed above is the problem related to Market Research domain Problem We have to make a decision on new marketing compaign against the existing one and analyze which one is better Note If we are applying the new marketing compaign then we must measure its impact on business in monetary termsobviouslyProfitGross business will be the study variable in this case Two types of data can be collected for this kind of study 1 Collect two samples of size say10 observations on daily salesin Rs See Answer

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