Business: McDonald's Description of their business strategy The rationale for this strategy

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General Management

Business:McDonald's
Description of their business strategy
The rationale for this strategy

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INTRODUCTION McDonald is a very popular fast food business which is operating all over the world It started its operations in sixties and currently it is serving worldwide chain of 30000 restaurants McDonald restaurant has a quality that it serves its product according to the culture of that region where they are operating Several artifacts of modern world has been very well organized as Macdonalds famous product promotional plan with the famed toys and films its participation in the aid organization and its dispersion classified adds More than 75 of McDonald is owned and operated by local men and women Its serves more than 40million people per day It gets about 82 of its revenue from 8 different countries which include Japan Korea Australia France Germany and USA But the biggest achievements got by McDonald in these countries is creating a good name and brand image in peoples mind and hygiene cautions are the main driving advantage it has which helps the Macdonald to attract many customers They have created a corporate symbol and saturated advertisement has helped the Macdonald by creating a good brand name and image of logo in the millions of people mind Overall McDonald planned plan is called plan to succeed There focal point is not to be the biggest fast food chain in the world but the finest fast food chain McDonald planned philosophy in the rear this plan is generates recovered experience through the finishing of multiple proposals immediate the five factor of incomparable customer understanding McDonald 2009 A key element of the MacDonald strategy since the beginning has been to own all the property on which the MacDonald was built doesnt matter the property is franchised or company owned Rental money differs from property to property but it has been estimated that McDonald generate more money from its rents of the property than the franchise fees it charges The success of the MacDonald since its beginning can be attributed to the customers service it provides Each restaurant wants to have a good brand image by giving quality food and good customers services In both field McDonald has made its name as it is providing quality and cheap food together with quality service It has come with a limited menu but with great improvements Another invention was the introduction of the play area MacDonald is continuing new inventions to facilitate the mass customization process In 2001 McDonalds began standardizing its technology its existing point of sale system with the office system in more than 11000 stores in the United States The company is investing in a common point of sale which will be available to use all over the world in its branches typepad 2009 McDonalds make possible the replace of value by matching the money paid by customers with quality and diversity of products and services resulting to the customer feeling of having acknowledged their moneys significance and even more than what they compensated for McDonald objective the customer happiness by food preparation the penchant to formulate the customers feels satisfied about the cost exchange McDonald is advice for the family or friends gettogether as well MCDONALDS VISION To be the best and leading fast food provider around the globe MISSION STATEMENT McDonalds vision is to be the worlds best quick service restaurant experience Being the best means providing outstanding quality service value and cleanliness so that we make every customer in every restaurant smile OPERATIONS AND BUSINESS STRATEGY Business strategy is defined as it is a long term planning of a business with specific goals and target within a specific See Answer

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