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Business la chapter 48 1. Was this a horizontal merger, a vertical merger, or a conglomerate merger? 2....

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Economics

Business la chapter 48

1. Was this a horizontal merger, a vertical merger, or aconglomerate merger?

2. How is the market defined, in terms of both product orservice and geographic area?

Answer & Explanation Solved by verified expert
4.4 Ratings (588 Votes)
1 Horizontal Merger is a merger between companies which sell similar products on the same market The 1980s bank mergers and the HP and Compaq mergers are examples of horizontal mergers A horizontal merger shrinks market competition Vertical Merger is a combination of firms in the same industry but at various stages of the process In other words there is a vertical merger between companies where one buys or sells    See Answer
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