Bud Light ran a SuperBowl advertisement stating that it does
not use corn syrup – in...
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Bud Light ran a SuperBowl advertisement stating that it doesnot use corn syrup – in direct contrast to its competitors. The BudLight marketing department wants to know the impact of the ad (IV)on consumer brand perceptions (DV). They therefore compare consumerperceptions of the brand collected before the SuperBowl withconsumer perceptions of the brand collected after the ad was shownin the SuperBowl.
What form of study design is this?
Will the researcher be able to make claims aboutcausality with this study?
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RBD Randomised Block Design is usedbecause the researcher has
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