Briefly discuss why developing customer loyalty and relationship marketing have become important in healthcare. please answer the...

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General Management

Briefly discuss why developing customer loyalty and relationshipmarketing have become important in healthcare.
please answer the question from essentials of healthcaremarketing book 4th edition

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Customer loyalty becomes very important in healthcare due to several reasons Customer loyalty means more referrals If a patient has a good experience heshe is going to talk about it with his colleagues family member and friends In another way you can say its a mouth to mouth See Answer

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