Brand= Aquafresh toothpaste. Word count 1000 to 1500.
Media Strategy: Identify the Brand’s media strategydifferentiating between Paid, Own and Earned media.
Media Reach and Frequency: Explain how your Brand intends tooptimize its Media Reach.
Media Coverage: Explain the geographic coverage used by yourBrand.
Media Efficiency: Based on your research of the Brand, do youthink they are achieving an efficient CPM/GRP outcome?
Reputation Management: Perform secondary research online toidentify positive and negative reputation issues that your brandmay have.