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Brand= Aquafresh toothpaste. Word count 1000 to 1500. Media Strategy: Identify the Brand’s media strategy differentiating between...

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Operations Management

Brand= Aquafresh toothpaste. Word count 1000 to 1500.

Media Strategy: Identify the Brand’s media strategydifferentiating between Paid, Own and Earned media.

  1. Media Reach and Frequency: Explain how your Brand intends tooptimize its Media Reach.

  2. Media Coverage: Explain the geographic coverage used by yourBrand.

  3. Media Efficiency: Based on your research of the Brand, do youthink they are achieving an efficient CPM/GRP outcome?

  4. Reputation Management: Perform secondary research online toidentify positive and negative reputation issues that your brandmay have.

Answer & Explanation Solved by verified expert
3.8 Ratings (383 Votes)
Media Strategy Identify the Brands media strategy differentiating between Paid Own and Earned media Paid Media This type of media includes the channels where the brand pays to leverage the channels broad and far reach These include channels like TV radio internet newspaper and magazines where the company posts advertisements A few examples of these would be TV commercials newspapers ads paid search display ads etc    See Answer
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