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Best Bikes, Inc. Product Mix - 2020 Key Sales & Financial Information Quanity Unit Retail...

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Best Bikes, Inc. Product Mix - 2020 Key Sales & Financial Information Quanity Unit Retail Sold ( Advertising Utilities/0 Category/Segment Brand Price Unit Cost of Units) Expenses Salaries ther Rent Recreational Relaxo Cruiser $500 $ 350 900$ 70,000 60,000 $1,500S 2,000 Mountain Everest $600 $ 400 700$ 50,000 $ 60,000 $1,500 5 2,000 Mountain K2 $950 $ 425 650 $ 40,000 $ 60,000 S 1,500 S 2,000 Speed Velocity Max Force $1,400 S 750 5505 80,000 $ 60,000 S 1,500S 2,000 Speed Velocity Racing $ 1,100 300 $ 120,000 S 60,000 S 1,500S 2,000 TOTAL $360,000 300,000 $7,500 $10,000 Assume you are the Marketing Manager for the bike company The Marketing Director tells you have an extra $50,000 to invest in any of the 5 above brands. You must invest the funds in the brand that delivers the highest GROSS PROFIT A Which brand would you choose to invest in and why? B Do you agree that investing marketing dollars into the highest GROSS PROFIT brand is the best approach? Why or why not? Be sure to base your answer on the information given Note to answer this question you need to understand how to read and develop an income Statement (Prolit & Loss Statement) You may need to do some calculations and analysis to determine your answer $2,100

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