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Below is an EXHIBIT examining size versus growth for the travel industry. ...

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Finance

Below is an EXHIBIT examining size versus growth for the travel industry.
EXHIBIT: Size and Growth Comparisons
Size 2018 Growth
Revenues Market Share CAGR 2008-18
BKNG 14,527 53% 20%
EXPE 11,223 41% 13%
TRIP 1,615 6% 17%
Market 27,365 100% 15%
Using the BCG Matrix in INTRO Strategy (Row 554), answer the following questions.
Which company is the 'Star'?
Which company is the 'Cash Cow'?
Which company would BCG assign a question mark to monitor for longer term potential?
BCG refers to companies as Cash Cows because?

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