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below is a external factor evaluation matrix. Explain the external factor evaluation matrix in full...

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Accounting

below is a external factor evaluation matrix. Explain the external factor evaluation matrix in full detail. Explain why it is weighted scrore, rating, and weight in full detail.
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External Factor Evaluation Matrix Key External Factors Weight Rating Weighted Score Opportunities 1. United airlines can increase their capacity and improve capability & Increase Market share 0.11 3 0.33 0.09 0.48 0.10 2. Segmentation to allow to compete for all potential 0.091 customers & Diversification 3. Competitive advantage through product differentiation 0.24 2 4. Superior quality and customer responsiveness & 0.10 1 Continuous Innovation Threats 5. Maintain and retain the trained employees 0.17 4 6 Multiple public issues 0.03 2 7. Losing market share due to intense competition 0.68 0.06 0.14 3 0.42

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