BCG growth matrix , Ansoff matrix and resource based variables Many tools, such as various matrices, can...

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General Management

BCG growth matrix , Ansoff matrix and resource basedvariables
Many tools, such as various matrices, can be used by a companyperforming strategic analysis. Pick any three tools and brieflydescribe each and explain when a company could use them. What aretheir limitations? Use examples to illustrate the use of your threechosen tools.
Critically analyse and elaborate

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BCG Matrix Created by the Boston Consulting Group also known as the Boston or growthshare matrix Provides a framework for analyzing products on the basis of growth market share Created either by drawing a matrix or using a BCG chart program online It consists of 4 quadrants designated as stars question marks cash cows and dogs The business units or products that have the best market share generate the most cash are considered stars However because of high growth rate stars also consume large amounts of cash Monopolies and firsttomarket products are frequently termed stars Cash cows are the leaders in the marketplace and generate more cash than they consume but have low growth prospects They provide the cash required to turn question marks into market leaders cover the administrative costs of the company fund research and development service the corporate debt and pay dividends to shareholders Dogs are units or products that have both a low market share and a low growth rate They frequently break even neither earning nor See Answer

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