bba year 2 business administration (marketing) Question: macro environmental forces effect all firms in the industry, influencing considerably...

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bba year 2 business administration (marketing)
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macro environmental forces effect all firms in the industry,influencing considerably the market opportunities and activities.The macro environment can be audited using the PEST or SLEPTanalysis. explain the various aspects of this analysis. supportyour discussion with examples where possible.

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What is the PEST AnalysisThe PEST Analysis is an external analysis in which Prepresents Politics E for Economic Sforsocial and T for Technology The PEST Analysis describesa framework of macro environmental factors that are important forstrategic management It is a useful strategictool for understanding market growth or decline business positionopportunities and direction for the possibly required actionsFounder of the PEST Analysis is Francis J Aguilar a HarvardUniversity management professor He developed this macroenvironmental analyze tool for scanning the business environment1967FactorsPolitical factorsPolitical factors indicate See Answer

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