Basic psychological processes play an important role
in understanding how consumers make decisions. Marketers must
therefore understand...
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Basic psychological processes play an important rolein understanding how consumers make decisions. Marketers musttherefore understand the different facets of consumer behaviour.With regards to the statement use the five stage model to explainthe consumer buying process. (40)
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Understanding the consumers buying process is essential for marketing and sales The consumer decision process will enable to set a marketing plan that convinces them to purchase the product or service for fulfilling the buyers or consumers problem Consumer go through 5 stages in making decision on purchasing any product or service 5 Stages are Problem Recognition Information Search Evaluation of alternatives
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