Based on the two scenarios, model cash flows for American Greetings for fiscal years 2012...

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Finance

Based on the two scenarios, model cash flows for American Greetings for fiscal years 2012 through 2015 and estimate its terminal value. Based on the discounted cash flows associated with the forecast, what is the implied enterprise value of American Greetings and the corresponding share price?

American Greetings Valuation Model: Bullish Scenario

(in millions of dollars)

2011

2012

2013

2014

2015

Steady State

Revenue Growth

5.3%

1.0%

1.5%

2.0%

2.5%

3.0%

Bullish view (Exhibit 45.8)

Operating Margin

9.4%

9.0%

9.0%

9.0%

9.0%

9.0%

Bullish view (Exhibit 45.8)

NWC Turnover

5.02

6.00

6.50

7.00

7.50

7.50

Bullish view (Exhibit 45.8)

Fixed Assets Turnover

1.95

1.95

1.95

1.95

1.95

1.95

Bullish view (Exhibit 45.8)

Revenue

1,677

Exhibit 45.2

EBIT

157

Exhibit 45.2

NWC

334

Exhibit 45.3

Fixed Assets

859

Exhibit 45.3

NOPAT

- Increases in NWC

- Increases in Net Fixed Assets

Free Cash Flow

Terminal Value

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