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b) Search and add to its market offering additional 'satisfier" attributes l 'hygiene" attributes c) Search and add d) All of the above to its market offering additiona e) None of the above 45. The "Discipline of the Market Leaders" advises that a firm should a) Put emphasis on only one of the elements of the "Customer Value Triad," keeping the two others at the level acceptable to the target market b) Stick to a strategy, even if the environment changes c) Maintain prices at the level compatible with the product image d) Avoid the lure of diversification. e) All of the above 46. Which of the following describe(s) Levit's hypothesis on "Globalization of Markets" a) Cultures of peoples (nations) around the world are getting more and more homogeneous Essentially the same product can be sold globally b) c) Cultural differences could be overcome by low cost resulting from mass production of product d) all of the above c) none of the above 47. In which of the following situation(s) the strategies implied by the "globalization of markets" hypothesis is (are) likely to work, even if the hypothesis is false: a) when marketing culture-insensitive product b) when marketing cultural symbols being "borrowed" c) when marketing to similar subcultures, in different cultures d) any of the above e) none of the above 48. Which statement is true about the Incremental Cash Flow method, used in capital budgeting: a) New product cash flows are computed as the difference between cash flows prior to the introduction and after the introduction of a new product b) Will account for positive synergy, as well as and negative one (cannibalization) e) Should not be used if the negative impact of the new product concerns a present product in late stages of its Product Life Cycle d) All of the above e) None of the above 49. Customer Value is a concept which includes: a) Price and other aspects of customers "sacrifice" b) Benefits derived from Quality of products and services c) Designated value d) All of the above e) a. and b.only 10

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