AudioMart is a retailer of radios, stereos, and televisions. Thestore carries two portable sound systems that have radios, tapeplayers, and speakers. System A, of slightly higher quality thanSystem B, costs $19 more. With rare exceptions, the store alsosells a headset when a system is sold. The headset can be used witheither system. Variable-costing income statements for the threeproducts follow:
| System A | System B | Headset |
Sales | $ 45,500 | $ 32,600 | $ 7,900 |
Less: Variable expenses | 20,400 | 25,600 | 3,400 |
Contribution margin | $25,100 | $7,000 | $4,500 |
Less: Fixed costs * | 9,800 | 17,900 | 2,700 |
Operating income (loss) | $15,300 | $(10,900) | $1,800 |
* This includes common fixed costs totaling $17,900, allocatedto each product in proportion to its revenues.
The owner of the store is concerned about the profit performanceof System B and is considering dropping it. If the product isdropped, sales of System A will increase by 31%, and sales ofheadsets will drop by 26%. Round all answers to the nearest wholenumber.
| Required: |
1. | Prepare segmented income statements for the three productsusing a better format. |
2. | CONCEPTUAL CONNECTION: Prepare segmented income statements forSystem A and the headsets assuming that System B is dropped. ShouldB be dropped? |
3. | CONCEPTUAL CONNECTION: Suppose that a third system, System C,with a similar quality to System B, could be acquired. Assume thatwith C the sales of A would remain unchanged; however, C wouldproduce only 80% of the revenues of B, and sales of the headsetswould drop by 10%. The contribution margin ratio of C is 50%, andits direct fixed costs would be identical to those of B. ShouldSystem B be dropped and replaced with System C? |