At which stage of the Consumer Decision-Making Process would differentiation - in terms of specific product attributes - come into play? information search PPCD purchase evaluation of alternatives This characteristic of a service versus a product is why some companies discourage certain potential customers and sometimes have to do some training or indoctrination of customers so that they can best utilize the service, O inseparability O perishability variability o intangibility A marketer purchasing a highly-valued supplier to ensure uninterrupted supply and to thwart their competitors from using that supplier is an example of what? O horizontal integration vertical integration relationship management merger How many basic consumer marketing channels are there? (Remember to include agents & brokers as a category in your calculation.) two one O four o three
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