Assume you are the marketing manager for a new, high-end brand of jeans from the...
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Assume you are the marketing manager for a new, high-end brand of jeans from the UK. A reason why selective distribution may be a better choice than exclusive distribution for a small unknown brand in general is that selective distribution allows for a higher price point is easier to manage is a globalized distribution strategy provides more expose of the brand reduces the risk of horizontal conflict
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