Assume you are a manufacturer of small kitchen electrics, and you want to determine if...
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Assume you are a manufacturer of small kitchen electrics, and you want to determine if some innovative feature designs with unusual shapes and colors developed for town up scale household dwellers could be successfully marketed even in the neighboring countries.
- What qualitative research would you recommend and why? [10 Marks]
- Distinguish between structured, semi structured and unstructured interviews.
[10 Marks]
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