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Assume that you are a consultant for a marketer who wants to design a package for...

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General Management

Assume that you are a consultant for a marketer who wants todesign a package for a new premium chocolate bar targeted to themarket. What recommendations would you provide in terms of suchpackage elements as color, symbolism, graphic design, smell, andsound? Give the reasons for your suggestions based on the knowledgeyou acquired during your consumer behavior course.

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Most students will recognize that the label package the weight of the product and the brand name of the product are all combined to communicate the image of the product In this exercise the students are examining a premium product    See Answer
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