Assume that Minneapolis' sales by major market are Medical $330,000 1008 $220,000 100% $110,000 100% 198,000 608 143,000 65% 55,000 50% 132,000 40% 77,000 35% 55,000 50% 39,600 12% 11,000 5% 28,600 26% Sales Contribution margin Traceable fixed expenses Market segment margin Common fixed expenses not traceable to markets office segment margin 92,400 28% $66,000 30% 26,400 24% 9,900 3 $82,500 25% The company would like to initiate an intensive advertising campaign in one of the two market segments during the next month. The campaign would cost $4,400. Marketing studies indicate that such a campaign would increase sales in the Medical market by $38,500 or increase sales in the Dental market by $33,000. Required: 1. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market? 2. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market? 3. In which of the markets would you recommend that the company focus its advertising campaign? Complete this question by entering your answers in the tabs below. Required 1 Required 2 Required 3 How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market?