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Assume that Blue Apron's Balanced Scorecard was implemented effective January 2017. More than three years...

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Accounting

Assume that Blue Apron's Balanced Scorecard was implemented effective January 2017. More than three years have passed by now, and despite a much-hyped IPO, the company's stock price performance has been unsatisfactory and the company has been downgraded by prominent analysts. Would you consider this dismal stock market performance as proof that the Balanced Scorecard approach has been a failure for a young company like Blue Apron, and recommend instead that Blue Apron focus primarily on delivering hard financial numbers such as earnings per share and revenue growth?

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