Assume that a customer shops at a local grocery store spending an average of ?$150 a?...

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Assume that a customer shops at a local grocery store spendingan average of ?$150 a? week, resulting in the retailer earning a?$25 profit each week from this customer. Assuming the shoppervisits the store all 52 weeks of the? year, calculate the customerlifetime value if this shopper remains loyal over a? 10-yearlife-span. Also assume a 4 percent annual interest rate and noinitial cost to acquire the customer.

This customer yields ?$1300 per year in profits for thisretailer. ?(Round to the nearest? dollar.)

The customer lifetime is ?$_______. (Round to the nearest?dollar.)

Answer & Explanation Solved by verified expert
4.4 Ratings (589 Votes)
The customers live time value can be computed by adding discounted present value of annual profits    See Answer
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Assume that a customer shops at a local grocery store spendingan average of ?$150 a? week, resulting in the retailer earning a?$25 profit each week from this customer. Assuming the shoppervisits the store all 52 weeks of the? year, calculate the customerlifetime value if this shopper remains loyal over a? 10-yearlife-span. Also assume a 4 percent annual interest rate and noinitial cost to acquire the customer.This customer yields ?$1300 per year in profits for thisretailer. ?(Round to the nearest? dollar.)The customer lifetime is ?$_______. (Round to the nearest?dollar.)

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