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Assume a companys activity-based costing system includes three activities with the following activity rates:
Activity Cost Pool | Activity Rate |
Travel | $ 2 | per mile driven |
Deliveries | $ 50 | per delivery |
Customer service | $ 22 | per phone call |
Two of the companys many customers include Customer A and Customer B. These two customers consumed the companys activities as follows:
| Total Expected Activity |
Customer A | Customer B |
Travel (number of miles driven) | 300 | 250 |
Deliveries (number of deliveries) | 15 | 5 |
Customer service (number of phone calls) | 20 | 12 |
If the company earned $2,090 in revenue serving Customer A, then what is the customer margin for this customer?
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