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Assignment Steps Part 1: Analyze the Week 1 Business Growth Overview dataset. This is a marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing at a large corporation. The analyst is new and has provided summary data but no insights or commentary for the SVP. Construct a minimum 525-word memorandum for the SVP providing insights and commentary. The memorandum should include your analysis of the following: Major areas of increase and decrease in revenue or type and/or category of business Trends that are evident in terms of revenue or type and/or category of business Insights that would help formulate marketing strategies to either continue growth or reverse decline Additional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why) Part 2: Select a global or multi-regional (does business in more than one country) company and one of its products or services that will serve as the basis for your marketing plan. You should obtain two years of annual reports as well as two years of 10K reports (provides a comprehensive overview of the company's business and financial condition and includes audited financial statements) for your data source. Once you have selected your product or service, you must define the size and type of your selected company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. Record this information in a summary document as outlined below. Company and product selection is a critical part of this project. You must ensure your proposed company can implement the marketing methods discussed in Marketing Management. Prepare a minimum 175-word summary document and send it to your instructor as a record of your selection. The summary document should include the following: Name of Company Location of Company Headquarters Name of Product or Service selected General description of company (number of employees, revenue, type of ownership, web page, etc.) General description of product or service

YTD (Jan-June 2016 vs. Jan-June 2015)													QTD (Apr, May, Jun 2016 vs Apr, May, Jun 2015)											MTD (June 2016 vs. June 2015)
	YTD Days		129	125
	Global Breakout	Revenue	2016 Revenue/Day	PY2015 Revenue/Day	% Total		PM		Sales - Avg/Day	GP- Avg/Day				Global Breakout	Revenue	% Total		PM		Sales	GP				Global Breakout	Revenue	% Total		PM		Sales	GP
		$ 13,644,073	$ 105,768	$ 96,976	100%		59%		9.1%	8.3%					$ 7,024,096	100%		58%		8.3%	6.5%					$ 2,257,102	100%		56%		11.2%	6.1%
	Domestic	$ 12,085,137	$ 93,683	$ 85,181	89%		60%		10.0%	8.9%				Domestic	$ 6,145,978	87%		60%		8.0%	6.6%				Domestic	$ 1,930,466	86%		58%		4.2%	2.3%
	INTL	$ 1,558,936	$ 12,085	$ 11,795	11%		50%		2.5%	3.1%				INTL	$ 878,119	13%		48%		11.1%	5.7%				INTL	$ 326,636	14%		42%		83.4%	52.4%
	Customer Rank	Revenue	2016 Revenue/Day	PY2015 Revenue/Day	% Total		PM		Sales - Avg/Day	GP- Avg/Day				Customer Rank	Revenue	% Total		PM		Sales	GP				Customer Rank	Net Sales	% Total		PM		Sales	GP
	Acquire	$ 1,312,868	$ 10,177	$ 6,427	10%		58%		58.4%	50.1%				Acquire	$ 654,170	9%		58%		50.8%	42.7%				Acquire	$ 219,791	10%		56%		54.3%	40.2%
	Expand	$ 7,634,424	$ 59,182	$ 57,566	56%		58%		2.8%	2.0%				Expand	$ 4,017,070	57%		58%		3.0%	0.6%				Expand	$ 1,282,340	57%		55%		8.1%	0.5%
	Retain	$ 3,026,592	$ 23,462	$ 21,759	22%		58%		7.8%	7.5%				Retain	$ 1,505,103	21%		59%		10.4%	10.3%				Retain	$ 477,879	21%		57%		18.0%	17.3%
	Serve	$ 1,666,355	$ 12,917	$ 11,225	12%		61%		15.1%	16.3%				Serve	$ 843,966	12%		60%		7.4%	8.0%				Serve	$ 273,533	12%		57%		18.0%	17.3%
	Non-Coded	$ 3,834	$ 30	$ (0)	0%									Non-Coded	$ 3,787	0%									Non-Coded	$ 3,559	0%
	Customer Class	Revenue	2016 Revenue/Day	PY2015 Revenue/Day	% Total		PM		Sales - Avg/Day	GP- Avg/Day				Customer Class	Revenue	% Total		PM		Sales	GP				Customer Class	Net Sales	% Total		PM		Sales	GP
	Commercial	$ 7,195,592	$ 55,780	$ 50,772	53%		61%		9.9%	9.2%				Commercial	$ 3,719,525	53%		61%		8.5%	6.8%				Commercial	$ 1,130,973	50%		60%		1.0%	-1.0%
	INTL	$ 1,535,905	$ 11,906	$ 11,700	11%		50%		1.8%	2.3%				INTL	$ 868,634	12%		48%		10.9%	5.2%				INTL	$ 323,990	14%		51%		83.2%	50.8%
	Municipal	$ 1,634,643	$ 12,672	$ 12,034	12%		62%		5.3%	3.9%				Municipal	$ 814,624	12%		63%		1.7%	1.7%				Municipal	$ 263,030	12%		60%		12.3%	3.4%
	Reseller - Other	$ 1,386,876	$ 10,751	$ 9,785	10%		62%		9.9%	5.8%				Reseller	$ 721,253	10%		61%		10.9%	6.8%				Reseller - Other	$ 266,066	12%		57%		26.4%	14.9%
	Industrial Labs	$ 900,409	$ 6,980	$ 6,373	7%		59%		9.5%	9.2%				Industrial Labs	$ 464,827	7%		58%		14.2%	12.8%				Industrial Labs	$ 135,694	6%		59%		-7.4%	2.6%
	Government	$ 425,018	$ 3,295	$ 2,669	3%		60%		23.4%	23.1%				Government	$ 183,030	3%		58%		14.2%	12.8%				Government	$ 50,261	2%		61%		30.9%	33.8%
	Resell - Industrial Hygiene	$ 336,569	$ 2,609	$ 2,419	2%		32%		7.9%	6.9%				Resell - Industrial Hygiene	$ 140,804	2%		32%		-8.4%	-14.2%				Resell - Industrial Hygiene	$ 43,642	2%		29%		-39.7%	-50.1%
	Education	$ 154,662	$ 1,199	$ 1,031	1%		59%		16.2%	5.1%				Education	$ 84,981	1%		61%		2.1%	-3.8%				Education	$ 35,846	2%		60%		25.6%	14.4%
	Other	$ 74,399	$ 577	$ 194	1%				197.1%					Other	$ 26,418	0%									Other	$ 7,600	0%
	Top Customers	Revenue	2016 Revenue/Day	PY2015 Revenue/Day	% Total		PM		Sales - Avg/Day	GP- Avg/Day				Top Customers	Revenue	% Total		PM		Sales	GP				Top Customers	Net Sales	% Total		PM		Sales	GP
	ABC Corp	$ 601,368	$ 4,662	$ 4,208	4%		64%		10.8%	11.1%				ABC Corp	$ 332,350	5%		63%		7.2%	4.2%				ABC Corp	$ 87,955	4%		62%		-2.6%	-10.9%
	Fish Limited	$ 480,717	$ 3,726	$ 2,889	4%		66%		29.0%	25.2%				Fish Limited	$ 239,460	3%		67%		18.1%	16.3%				Fish Limited	$ 76,813	3%		66%		6.4%	1.3%
	Delta Appliance	$ 424,678	$ 3,292	$ 3,478	3%		53%		-5.3%	1.8%				Delta Appliance	$ 230,032	3%		53%		-21.0%	14.7%				Delta Appliance	$ 75,000	3%		-1%		5258.2%	-164.1%
	ALPS Company	$ 398,347	$ 3,088	$ 2,877	3%		61%		7.3%	12.4%				ALPS Company	$ 226,766	3%		61%		8.8%	12.3%				ALPS Company	$ 60,179	3%		59%		-10.7%	-10.4%
	Here4U	$ 269,038	$ 2,086	$ 1,568	2%		59%		33.0%	37.6%				Here4U	$ 119,433	2%		59%		31.9%	28.0%				Here4U	$ 56,444	3%		52%		100.0%
	XYZ Inc	$ 208,819	$ 1,619	$ 1,362	2%		29%		18.9%	5.6%				XYZ Inc	$ 117,490	2%		11%		213.1%	16.8%				XYZ Inc	$ 51,610	2%		56%		-23.0%	-0.5%
	Expert Engineers	$ 207,066	$ 1,605	$ 1,561	2%		52%		2.8%	-3.6%				Expert Engineers	$ 104,936	1%		52%		22.1%	8.6%				Expert Engineers	$ 35,156	2%		57%		-8.2%	-11.3%
	Check Gmbh	$ 201,704	$ 1,564	$ 1,023	1%		49%		52.9%	32.8%				Check Gmbh	$ 100,171	1%		48%		2835.2%	3186.6%				Check Gmbh	$ 31,740	1%		45%		-7.1%	-27.9%
	Francios and Sons	$ 186,532	$ 1,446	$ 960	1%		49%		50.6%	72.1%				Francios and Sons	$ 96,755	1%		50%		-7.0%	-16.9%				Francios and Sons	$ 29,154	1%		54%		3.7%	5.0%
	Euro Ltd	$ 177,660	$ 1,377	$ 1,215	1%		54%		13.4%	3.0%				Euro Ltd	$ 75,156	1%		55%		19.1%	19.1%				Euro Ltd	$ 28,452	1%		58%		126.6%	119.5%
	Marketing Accounts	$ 2,759,521	$ 21,392	$ 20,029	20%		63%		6.8%	6.0%				Marketing Accounts	$ 1,381,927	20%		63%		8.9%	6.3%				Marketing Accounts	$ 447,025	20%		56%		6.4%	6.8%

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