Assignment Steps

Note: the Social, Ethical, and Legal Implicationsassignment is part of the total marketing plan as outlined in thegrading guide. It is not a separate paper.

Producing and marketing a product without regard to ethical,legal, and social considerations is detrimental to the overallsuccess of any company.

Assess in a maximum of 700 words the ethical,legal, and social issues affecting your product or service in twomarkets: the United States and one international market. Domesticmarket generally means the market where the company headquartersare located. If you choose a domestic market that is not the U.S.,then your other market is required to be the U.S. marketplace. Thiswill be added to the Target Market section of your MarketingPlan.

Include the following:

Develop a process to monitor and control marketing performance.This process could be a flowchart but a flowchart is not required(flowcharts do not count towards your word count requirement).

Formulate a maximum 350-word executive summaryincluding at a minimum the following elements to include in yourmarketing plan:

Required executive summary elements:

Strategic Objectives

Products or Services

Optional executive summary elements:

Resources Needed

Projected Outcomes

**PRODUCT IS COCA-COLA