Assignment 5 Directions: Read Chapter 8 of the text. Thisassignment will be divided in two parts (Part A and Part B), butwill be submitted as one document - Make sure that you have alsoincluded the name of the assignment and your name on the assignmentsheet. Text is FROM PRODUCTS TO SERVICES by LaurieYoung.

· Part A. Differences in Product and Service Marketing Select 5of the 10 subcategory descriptions of differentiating product andservice marketing concepts found on pages 271-282 of the text, andcompose a written report which highlights the difference betweenproduct and service marketing. Include either illustrations fromthe text or examples from your own experience that will providesupport for your explanations. The assignment will be also assessedon proper spelling, grammar and paragraph organization. Part Ashould be a minimum of 3 pages in length (1.5 line spacing, 12 pt.type).

· Part B. Marketing Strategies There are 8 marketing strategiesthat are described on pages 289-301 of Chapter 8 of the text.Create a chart/table that summarizes the key points of thisinformation that could be used as a quick reference for reviewingand selecting a marketing option. The chart/table should beorganized to include the name of each strategy, a short descriptionof each strategy, and one advantage and one disadvantage of eachstrategy. In addition to content, the assignment will be assessedon proper spelling and grammar, chart/table organization, labelingand identification. Write the answers on a word document and postit to the Dropbox Assignment 5 at D2L.

Discussion 3 Search the internet to find a marketing strategythat is NOT described on pages 289-301 of Chapter 8. Explain thestrategy, advantages and disadvantages. Please include your source(e.g. the link of the website). Post your findings to thediscussion board and Respond to your classmates