Assignment 4: generic strategies The four strategies to choose from are: 1)Cost Leadership 2)Differentiation 3)Cost Focus 4)Differentiation Focus pick an industry...

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General Management

Assignment 4: generic strategies
The four strategies to choose from are:
1)Cost Leadership
2)Differentiation
3)Cost Focus
4)Differentiation Focus
pick an industry e.g. fast food, fast casual, retail, auto,watch, etc. Identify at least 2 firms that follow each of fourgeneric strategies.
For each firm, explain why the target market is broad/narrow andexplain the source of competitive advantage as low-cost ordifferentiation.
Also identify best cost providers (if any with exmaple andexplanation).
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Walmart is a retail giant in the industry operating across the seas and creating a big furtune out of it Its the worlds largest and the most influencing retailer Some terms that followed to build its empire are as follows Efficient Supply Chain Walmarts supply chain is one of the worlds most efficient supply chain Walmart uses very less break in between from the warehouse to their store reducing the costs and enhancing the overall profit By having an effective supply chain Walmart has successfully developed it advantage over its competitors and in providing different materials to the different places at a very standard time Sometimes it would be less than official for the company to have a supply chain dependent organisation because the whole system is depending on the supply chain if a part breaks down then there is a little delay in doing the business Strategic partnership Strategic partnership is one of main reasons of Walmarts success Walmart find the best price supplier and ask them if they can fullfil the demand then a long term See Answer

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