Assignment #2- Advertising 1) There are multiple options for advertising in the PROSIM module. Advertising...
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Accounting
Assignment #2- Advertising
1) There are multiple options for advertising in the PROSIM module. Advertising is an expense that helps increase revenues. Much like other expenses, it is very important to keep advertising costs at an acceptable level.
a) Calculate the cost per family for each of the following advertising options:
| Campaign | Total Reach | Families | Cost per Week |
| KDIN Broadcast | 306,400 | 192,000 | $10,000 |
| Toronto Life | 250,000 | 64,580 | First 5 digits of your student number |
| Restaurant Guide | 81,000 | 1,278 | Last 4 digits of your student number |
| 210,000 | 13,000 | First 4 digits of your student number |
(8 Marks)
b) If you expected next week's revenue to be $125,385 what would your advertising budget be? Which of the three options from part A would you choose as your advertising medium and why? (2 Marks)
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