As part of the structural decisions taken within the operationscontext, product and service design is a key element fororganizations’ success. Today, many companies promote morecreative, collaborative and value-added oriented design processesin order to better respond to customer needs. This approach isknown as design thinking.
Do you agree that simplicity is nowadays a key competitiveadvantage? Explain why or why not.
What other factors do you consider relevant for adding value tocustomers?
Share some experiences about technology products or services thathave added value to you as a customer?
