As Beacon Company controller, you are responsible for informing the board of directors about its...

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As Beacon Company controller, you are responsible for informing the board of directors about its financial activities. At the board meeting you present the following information, Sales trend percent Selling expenses to sales Sales to plant assets ratio Current ratio Acid-test ratio Inventory turnover Accounts receivable turnover Total asset turnover Return on total assets Return on stockholders' equity Profit margin ratio 2017 147.0% 10.19 3.8 to 1 29 to 1 1.1 101 7.8 times 70 times 2.9 times 10.4% 10.796 2016 135.0% 14.0% 3.6 to 1 2.7 to 1 1.4101 9.0 times 7.7 times 2.9 times 11.0 11.3% 3.84 2015 100.0% 15.6" 3.3 to 1 2.4 101 1.5 to 1 102 times 85 times 3.3 times 13.29 4.0 After the meeting the company's CEO holds a press conference with analysts in which she mentions the following ratios. 2017 2016 2015 147.0% 135.0% 100.096 Sales trend percent Selling expenses to Sales Sales to plant assets Tato Current ratio 10.14 14.09 15.6% 3.8 to 136 tot 3.3 to ! 2.9 0 1 27.101 240 Required 1. Why do you think the CEO decided to report 4 ratios instead of the 11 prepared? 2 Comment on the possible consequences of the CEO's reporting of the ratios selected

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