As a retail marketer, it is essential to be able to create a shopper marketing experience...

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Operations Management

As a retail marketer, it is essential to be able to create ashopper marketing experience for both cases: 1. when the shopper isthe consumer; and 2. when the shopper is not the consumer. Failingto do so will limit your sales.
Assignment:
Using your own personal experiences, explain the shopper marketingstrategy in each of these scenarios:
1. Describe two occasions when a retailer successfully sold youa product you were buying for yourself through an effective shoppermarketing tactic.
a. First example is when you bought a product you were notplanning on buying when you entered a store (or visited a website)
b. Second example is when the shopper marketing tactic helped youmake the final decision to buy a product that you intended to buywhen entering a retailer. (ex. Lots of people bought coca-colabecause they use a shopper marketing tactic of putting names on thelabels. They knew they wanted a soda, but they decided to buy acoke because of the label)
2. Describe one occasion when a retailer sold you a product youwere buying for someone else through an effective shopper marketingtactic.

Answer & Explanation Solved by verified expert

4.1 Ratings (707 Votes)

1 SITUATION 1 When we bought a product you were not planning on buying when you entered a store As we go for shopping in malls and retailer shops we buy unexpected things because of the visual attractiveness and it is displayed in front of the customer In some cases Chocolate racks are See Answer

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