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As a marketer, one thing Ive noticed in many of the advertisements and emails coming...

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Accounting

As a marketer, one thing Ive noticed in many of the advertisements and emails coming from companies is an unusual amount of space dedicated to employee care. This makes complete sense, especially in retail, where so many of the employees are on the front lines and in vulnerable positions. But it is quite unusual because ads are typically centred on communicating to consumers about benefits for consumers. The crisis has shifted this emphasis, rightly so, and marketers are now spending more significant resources communicating to employees through ads. There is an additional benefit for firms that communicate their care and concern for employeesconsumers most likely appreciate it as well.

In light of the above distinguish between programmed and non-programmed decisions and explain which type of management decision reflects the response noted to the extract above.

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