Appoline Juices budgeted sales of 87,720 units of Grape, assuming that the company would have...
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Appoline Juices budgeted sales of 87,720 units of Grape, assuming that the company would have 30 percent of 292,400 units sold in a particular market. The actual results were 79,560 units sold by Appoline, which represented a 26 percent share of the total market. The budgeted contribution margin is $11.00 per unit. Required: Compute the sales activity variance, and break it down into market share variance and the industry volume variance. Note: Indicate the effect of each variance by selecting "F" for favorable, or "U" for unfavorable. If there is no effect, do not select either option.
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