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Apply all of these concepts (Client-center marketing, Movement from mass production to customized products, Disruptive Innovation, Building...

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General Management

Apply all of these concepts (Client-center marketing, Movementfrom mass production to customized products, Disruptive Innovation,Building Brand Value) to understand what happened to Apple and whatmay be the likely outcome now that Jobs has “passed away”.

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Apple a brand that everybody would love to be associated with has actually created its own image The reason why people or customers would want an Apple branded device is not only because of its quality and innovation its also beacuse they have maintained their Brand value in such a manner Apple even after getting international presence in a huge way never diverted their focus    See Answer
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