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Aplique los dos enfoques a la estrategia " Enfoque basado en el mercado" y "Enfoque...

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Accounting

Aplique los dos enfoques a la estrategia " Enfoque basado en el mercado" y "Enfoque basado en recursos" a dos productos o servicios diferentes: un ejemplo para cada estrategia. (15 puntos)

Explique tambin con sus propias palabras la diferencia entre Marketing transaccional y Marketing relacional (10 puntos)

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