Answer the following questions using the ToyotaCorporation as the focus of your assignment

1) Analyze how your company is leveraging social media in theircommunications strategy. List which social media platforms arecurrently being used by your company (which may include profilesfor specific brands or products), and provide an exampledemonstrating how the company utilizes social media to offersensory experiences, engages customers socially, and forindustrious purposes.

2) Imagine your company wants to run a campaign to expand oncurrent arrangements and enhance the existing supply chain. Providean example of a business-to-business (B2B)advertising campaign that your company could run, providing detailson each of the following:

a) What is the goal of your campaign? Relate the goal to thecurrent position in the product life cycle and relevant strategiesfor your company.

b) Describe the target market. What are specific characteristicsof the businesses that you are trying to reach with yourcampaign?

c) In designing your message, what advertising approach(cognitive vs. emotional) and message type will you use for yourcampaign? Identify which specific communications media you woulduse to deliver your message and discuss why these would beeffective choices given your goal and target market.