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CHAPTER CASE Conch Republic Electronics conch Republic Electronics is a midsized electronics Cerutacturer located in Key West , Florida. The com pary president is Shelly Couts, who inherited the com- The company originally repaired radios and other Household appliances when it was founded more than 10 years ago. Over the years, the company has ex. paided, and it is now a reputable manufacturer of vari- ous specialty electronic items. Jay McCanless, a recent MBA graduate has been hired by the company in its fl- ance department One of the major revenue-producing items manu- factured by Conch Republic is a smartphone. Conch Re- public currently has one smartphone model on the market and sales have been excellent. The smartphone sa unique item in that it comes in a variety of tropical colors and is preprogrammed to play Jimmy Buffett mu- s. However, as with any electronic item, technology changes rapidly, and the current smartphone has limited ratures in comparison with newer models. Conch Re- public spent $1.2 million to develop a prototype for a w smartphone that has all the features of the existing one but adds new features such as Wifi tethering. The company has spent a further $250,000 for a marketing study to determine the expected sales figures for the new smartphone Conch Republic can manufacture the new smart- phone for $210 each in variable costs. Fixed costs for the operation are estimated to run $5,3 million per year. The estimated sales volumes are 64,000, 106.000, 87,000. 78.000, and 54,000 per year for each of the next five years, respectively. The unit price of the new smartphone will be $515. The necessary equipment can be purchased for $38.5 million and will be depreci. ated on a seven-year MACRS schedule. It is believed the value of the equipment in five years will be $5.8 million Net working capital for the smartphones will be 20 percent of sales and will occur with the timing of the cash flows for the year (le, there is no initial outlay for NWC). Changes in NWC thus will occur first in Year 1 with the first year's sales. Conch Republic has a 22 percent corporate tax rate and a required return of 12 percent Shelly has asked Jay to prepare a report that answers the following questions: 6. How sensitive is the NPV to changes in the quan tity sold? QUESTIONS 1. What is the payback period of the project? 2. What is the profitability index of the project? 2. What is the IRR of the project? 4 What is the NPV of the project? 5. How sensitive is the NPV to changes in the price of the new smartphone? 7. Should Conch Republic produce the new smartphone? 8. Suppose Conch Republic loses sales on other models because of the introduction of the new model. How would this affect your analysis

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