Analysis of the 4 Ps of the Marketing Mix based on Shoe Carnival, Inc. a. Product: i....

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Operations Management

Analysis of the 4 Ps of the Marketing Mix based on ShoeCarnival, Inc.
a. Product: i. List the companyâ€™s primary products or productlines (if there are numerous products falling into many productcategories).ii. From which product line, or lines of business, doesthe company generate most of its revenue? Describe the primarytarget market of the business. What is the value proposition thatthe company offers this target market?
b. Price: What is the price (or price range) of the companyâ€™sproducts or product lines? State by product or product line.
c. Placement: What is the, apparent, placement (distribution)strategy for the products or product lines?
d. Promotion: How does the company promote its product orproduct line? How does it communicate with its customers?i.Describe the promotion mix.

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A Product i The Shoe carnival is a American footwear retails store which locates its stores approximately in 35 states There are other products which are sold by Shoe carnival are footwear care products shocks belts handbags backpacks jewellery sports bags scarves wallet ii As it main concept of business is selling family footwear both online and offline Therefore most of the revenue is generated from the footwear of athletic product represent 53 from total sales by 2017 The target of the business is to increase See Answer

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