- An ad campaign for a new snack chip will be conducted in alimited geographical area and can use TV time, radio time, andnewspaper ads. Information about each medium is shown below.
Medium Cost Per Ad # Reached ExposureQuality
TV 700 8000 35
Radio 240 3000 50
Newspaper 360 5000 25
If the number of TV ads cannot exceed the number of radio ads bymore than 3, and if the advertising budget is $25,000. Develop thelinear programming problem and solve the model that will maximizethe number reached and achieve an exposure quality if at least1000. (Hint: You need 3 decision variables to develop this LPproblem.)
