An ad campaign for a new snack chip will be conducted in a limited geographical area...

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Advance Math

  1. An ad campaign for a new snack chip will be conducted in alimited geographical area and can use TV time, radio time, andnewspaper ads. Information about each medium is shown below.

                                                  Medium         Cost Per Ad       # Reached         ExposureQuality

                                                       TV                 700                  8000                       35

                                                     Radio               240                  3000                       50

                                               Newspaper           360                  5000                       25

If the number of TV ads cannot exceed the number of radio ads bymore than 3, and if the advertising budget is $25,000. Develop thelinear programming problem and solve the model that will maximizethe number reached and achieve an exposure quality if at least1000. (Hint: You need 3 decision variables to develop this LPproblem.)

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