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AMC Appalachian mountain club is a non-profit outdoor organization located in Boston MA. Researchers at AMC want to understand prospect members opinions, perceptions, and satisfaction on a variety type of outdoor activities hosted by the organization. The goal is to develop strategies to attract prospect members to become more active and enroll in AMCs annual membership program. To that end, an online survey was developed and SPSS was used for data analyses.

To begin with, researchers want to understand 1) the percentages between male respondents and female respondents and 2) the brand awareness among these respondents. A frequency table (using variable Heard of AMC [Agree 1]) and a cross-tab table (using variables Gender and Heard of AMC [Agree 1] are created (see below).

1. How many respondents heard of AMC?

A. 542 B. 535

C. 566 D. 573

2. While surveying the prospect members, researchers wanted to keep the percentage of respondents who never heard of AMC below 1%. Based upon the results, do you think they accomplish the goal?

A. Yes, they did, because there are only 7 respondents who never heard of AMC.

B. Yes, they did, because all respondents who took the survey answered the Heard of AMC question.

C. No, they didnt, because the percentage of respondents who never heard of AMC is higher than 1%.

D. None of the above.

3. Among respondents who never heard of AMC, what is the percentage of male respondents, and female respondents?

A. Male 42.6%, Female 57.4% B. Male 14.3%, Female 85.7% C. Male 99.7%, Female 85.7% D. Male 97.4%, Female 2.6%

4. Among all female respondents, what is the percentage of female respondents who heard of AMC?

A. 42.6% B. 14.3% C. 97.4% D. 99.7%

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