Agatha's Inc. is about to introduce a new product in the market, but is not sure...

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Operations Management

Agatha's Inc. is about to introduce a new product in the market,but is not sure as to how it should price the product. The companyis facing intense competition from five other companies. In such asituation, what should be Agathaâ€™s Inc. pricing objective? Providean explanation for your answer.

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For the assessment I am going to explain the pricing objective the Agatha incorporation should have as they are facing intense competition when introducing new products in the market In my opinion the company should go for competitionbased pricing objectives under which the business would set the prices according to the competitors See Answer

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