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After reviewing the Ruth's Chris Steak House Case posted with this exam on the class...

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Accounting

After reviewing the Ruth's Chris Steak House Case posted with this exam on the class website, please answer the following questions concerning how the Steak House should respond to the international business challenges facing it.

1. What analysis did Hannah do to make a first cut in the list of potential variables? How did he get from 200 to less than 35 potential new markets? Which variables did he use in his decision-making and why?

2. What other, unused variables such as political, economic, financial, legal, ethical, and cultural factors might prove useful when assessing the attractiveness of the remaining less than 35 potential international markets and why?

3. Given these variables what would be your choice for the top 5 countries? Explain how you reached your conclusions?

4. Hannah focused on franchising as his choice of entry. What other entry modes are there for a restaurant chain? What are the strengths and weaknesses associated with each of those entry modes from Hannah's perspective?

5. What are some actual additional internal and external challenges Ruth Chris will face when it opens and operates restaurants abroad?

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