After reading Freek Vermeulen "Many Strategies Fail Because They're Not Actually Strategies", comment on the merits...

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General Management

After reading Freek Vermeulen "Many Strategies Fail BecauseThey're Not Actually Strategies", comment on the merits of hispoint that "Many so-called strategies are in fact goals. “We wantto be the number one or number two in all the markets in which weoperate” is one of those. It does not tell you what you are goingto do; all it does is tell you what you hope the outcome will be.But you’ll still need a strategy to achieve it." (p 3). Offer anexample, is there a particular company, product, or market thatmight serve as a cautionary tale?

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A perfect example of a company that can serve as a cautionary tale is Kingfisher Airlines The company was running perfectly gaining a huge market in the Indian Airlines sector Initially the company followed a strategy of running low cost flights and gained almost 16 of    See Answer
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