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After reading Chapter 7 on Demand Forecasting in a Supply Chain and reviewing the case...

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Accounting

After reading Chapter 7 on Demand Forecasting in a Supply Chain and reviewing the case study, Sony Marketing (Japan) Inc., discuss your views on the role that demand forecasting plays in Sony's supply chain strategy. Tell us the factors that make a demand forecasting strategy necessary, and how Sony is able to be more responsive to its customers due to this SCM strategy.

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