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Advertising expenses are usually wasteful, with no guarantee of enhanced sales or higher loyalty from...

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Accounting

Advertising expenses are usually wasteful, with no guarantee of enhanced sales or higher loyalty from the target audience. Do you agree with the statement? If yes, give logic and present your view point. Also discuss the difference between consumer markets and business market? Also differentiate the three types of buying situations during the purchase decisions. Discuss the difference between penetration and skimming pricing strategy with the reference of manufacturing and services firm.

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