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Advertisers say that by using frequency techniques (multiple exposures to a certain advertisement) consumers will be...

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General Management

Advertisers say that by using frequency techniques (multipleexposures to a certain advertisement) consumers will be predisposed to buy certain products. I totally disagree. Tell me whyyou think that the frequency argument doesn't work anymore?

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4.5 Ratings (685 Votes)
The frequency argument does not work anymore because of the fact that in todays digital world customers and buyers is well informed and have access to real time information They are more    See Answer
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