Advertisers say that by using frequency techniques (multiple
exposures to a certain advertisement) consumers will be...
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Advertisers say that by using frequency techniques (multipleexposures to a certain advertisement) consumers will be predisposed to buy certain products. I totally disagree. Tell me whyyou think that the frequency argument doesn't work anymore?
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The frequency argument does not work anymore because of the fact that in todays digital world customers and buyers is well informed and have access to real time information They are more
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