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Accounting analysis of Kogan.

Kogan.com is a portfolio of retail and services businesses that includes Kogan Retail, Kogan Marketplace, Kogan Mobile, Kogan Broadband, Kogan Insurance and Kogan Travel. Kogan is a leading Australian consumer brand renowned for price leadership through digital efficiency. The company is focused on making in-demand products and services more affordable and accessible.

Internal brands: Kogan.com's 13 internally-developed brands - Kogan (Consumer Electronics and Appliances), Fortis (Fitness and sport), Ovela (Homewares), KOMODO (Outdoor and camping), CERTA (Hardware), Scharfen (Men's grooming), ESTELLE (Women's personal care), bubbli (Baby and toddler products), Orbis (Travel products), Pawever Pets (Pet accessories), KROMO (Bathroom fittings), Pestill (Anti-pest products), MATILDA UGG (Footwear)

a, Compare the accounting policies of Kogan and JB-Hi-Fi (Use annual report of 2019) with respect to the amortization of intangible assets and depreciation of fixed assets. Discuss the difference and what factors may cause the difference. Evaluate the quality of disclosure for both companies.

b, Do you think accounting for inventory is a key accounting policy for Kogan? Why or why not? Discuss how this accounting policy relates to Kogans operational and strategic factors.

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